Blog | Agency Access

Marketing Matters: The Basics

All great marketing plans come with a bit of prep. Once you square away your channels, audience, and message - it's time to think about the structure and tone to keep your campaign humming.

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The Brief: Growing Past Sole Proprietor Affects Creatives Differently

Before you started your business, did you think about forming a legal entity like a corporation or an LLC? If not, you’re not alone. After you land that first project, you probably won’t think about your business structure. In this article, attorney Leslie Burns explains why you should.

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Social Media: Posting On Instagram

There's a method to the madness. Check out our advice to organize your content and ramp up your engagement rates and the reach and influence of your Instagram business account.

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Setting Up Your Business: The Basics

There's no business without covering the basics. We outlined the steps to take between coming up with the idea of starting up a business to hanging up your shingle and being open for service.

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The Instagram Accounts You Need to Follow

When you're struggling to find inspiration or just need a break from the everyday, immerse yourself in this list of out of this world Instagrams accounts that will pique anyones creative interest.

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Your Website is Your Greatest Asset

As your website is likely to be your #1 sale's tool, you want it to be optimized. Learn how to streamline your website's presence to make your viewer's experience as impactful as possible.

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The Importance of Branding

Your branding speaks for your business when you're not there to advocate for it. Discover all the different aspects of branding to consider to make your viewer's experience a positive one.

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Creative Block

With creative blocks comes opportunity. For those who aren't satisfied by waiting for things to change, check out our advice to get proactive and come out on the other side of a creative block.

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The Art & Value of Networking

Networking is like a sport in that you've got to prep to succeed on game day. Follow our advice to square away your presentation and approach to create genuine connections.

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Setting Yourself Up for Success

Ready to market? Let's talk about how to recognize which company types, job titles, and specialties best match your interests to build out your target market and structure a campaign to reach them.

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Gain More Exposure, Get More Leads

Once you have your business development sorted, there's a bevy of in-person and digital marketing options available - review them all and pick the approach that works best for you and your business goals.

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Showing up When It Counts: Estimating

Often, the best bid wins the job. See what there is to consider when a client contacts you about a job, and you need to send an estimate that's thought of everything to secure the gig.

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Why Artists are Important

In a world that seems to devalue the role of artists, it's easy to see why artists get discouraged about themselves and their craft. See why exploration and creativity are always going to be valued traits.

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Crafting a Killer Elevator Pitch

What is an elevator pitch? In this article, we'll walk you through the basics of creating a top-notch elevator pitch that sure to grab the attention of potential clients.

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Keeping Your Business Healthy During a Pandemic

Sometimes it’s good to zig when everyone else zags. Having been faced with some challenging times and many unknowns, we’re stepping in to provide you with actionable steps you can take to help you and your business stay proactive, positive, and productive.

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Research, Reach-out, Repeat: The Value of a Strong Database

We sat down with one of the best in the biz, Heather Elder of Heather Elder Represents, as she gleamed some much-needed insight on everything from market research to email best practices.

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6 Steps to Building a Personal Branding Strategy

Whether you’re a designer, a photographer, or a web developer, it’s important to differentiate yourself from your colleagues as much as possible. Personal branding is all about being unique so that potential clients can identify your work easily.

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Trends 2021

Every year, Creative Consultant Jennifer Kilberg shares with us the new year's Trends Reports that resonate with her personally; giving us a unique perspective on what to expect for the creative world in 2021.

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Getting Your House in Order: 5 Tips for Your Next Marketing Push

If you’re an artist marketing today, it’s so important to make sure your vision highlights your assets and attributes. With a bit more down time these days, now is the perfect time to dig deep int your body of work and assess your visual voice.

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A Day in the Life of an Agency Access Research Associate

The bread and butter of Agency Access is our Database, right? So how do we keep it updated and working for you? Our in-house research department; dive deep into a typical day of a Research Associate at Agency Access.

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6 Important Questions to Ask a Potential Consultant

Finding the right Creative Consultant can feel a lot like dating and should be taken just as seriously. After all, you are starting a new relationship. Here are 6 important questions to start the conversation with a potential Creative Consultant.

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Digital Marketing 101

In this article, we'll discuss the benefits of marketing yourself with digital ads, the elements you need to have in order to begin and how to get the most out of your efforts.

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From Editorial to Advertising

Whether it's your first time putting together an estimate, or you've done it a handful of times, every pitch is different. In this article, we'll review all the details you need to provide an appropriate and fair estimate for every client's needs.

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Building Your Business by Building Relationships

Relationship building and management is a crucial part of your ensuring that your marketing efforts aren't in vain. Read on for our 4 tips on keeping your creative relationships healthy and ongoing.

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What Am I Missing? Analyzing Your Marketing

After a whirlwind of a year, now is the perfect time to analyze, strategize and put forth your best marketing to date. We've compiled a comprehensive list of action items and questions to ask yourself to ensure your marketing is headed in the right direction: forward!

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Why You Should Still Buy an Email List

We discuss why you should buy an email list and how it can help your marketing tremendously. Learn how to hone your email list and make it work for you.

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21 Questions to Accurately Estimate a Job

How do you make your estimate stand out while communicating your unique approach to a project? The 21 questions inside will give you the answers you seek.

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Growing Your Business in a Tough Economy

How do you keep your business safe, thriving, and financially sound during a tough time? Understanding that you are an artist and a business is step one.

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Your Go-To Checklist for Starting a Photography Business

In this photography business checklist, we lay out the step-by-step instructions you’ll need to not only make you a successful photographer but business owner as well.

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Unlocking Inspiration

Finding and cultivating inspiration can come easily while, other times, you can feel like you’re stuck in a rut. Director of Consulting Jennifer Kilberg let us in on some activities and practices that can help feed your creative mind and get you back to feeling inspired and eager to create.

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How Great Photography Marketing Services Make You Succeed

Our photography marketing services will help you succeed. Use these actionable tips to find more clients!

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Defining Your Target Market and List Building Effectively

As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front of the people who hire.

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Tips for Creating Content that Both Customers and Search Engines Love

These days almost everyone is using blogs to post content that captures the attention of their readers. However, the biggest challenge that content marketers and bloggers are facing is churning out content that not only appeals to customers but is optimized for search engines as well.

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Common Small Business Marketing Pitfalls & How to Avoid Them

Small business marketers have no margin for error as they’re mostly short on resources and time. So, how can you avoid marketing mistakes with your small business?

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SEO for Photographers: Your Ultimate Guide

SEO, or search engine optimization, is one of the most valuable strategies when it comes to marketing your business. If done correctly, SEO can drive more traffic to your portfolio or website, increase your rank in search engines, and bring your desired audience to your online doorstep.

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How to Create a Marketing Strategy for Photographers

Need a marketing plan for your photography career? Here's our guide on how to create a marketing strategy!

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How to Create a Social Media Strategy for Photographers

Here's how to create a social media strategy if you're a photographer looking to win more clients and grow!

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How to Create a Mailing List

Email marketing is an essential part of building and nurturing a strong relationship with potential new or existing clients. Building a robust mailing list of quality leads can be a difficult challenge. We’re here to help! Let’s break down the tools you’ll need for how to create a mailing list.

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