Prospecting Tips
Information for getting your business in order before starting your marketing prep.
Marketing Matters: The Basics
All great marketing plans come with a bit of prep. Once you square away your channels, audience, and message - it's time to think about the structure and tone to keep your campaign humming.
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The Brief: Growing Past Sole Proprietor Affects Creatives Differently
Before you started your business, did you think about forming a legal entity like a corporation or an LLC? If not, you’re not alone. In this article, attorney Leslie Burns explains why you should.
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Posting On Instagram
There's a method to the madness. Check out our advice to organize your content and ramp up your engagement rates and the reach and influence of your Instagram business account.
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Setting Up Your Business: The Basics
There's no business without covering the basics. We outlined the steps to take between coming up with the idea of starting up a business to hanging up your shingle and being open for service.
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Your Website is Your Greatest Asset
As your website is likely to be your #1 sales tool, you want it to be optimized. Learn how to streamline your website's presence to make your viewer's experience as impactful as possible.
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The Importance of Branding
Your branding speaks for your business when you're not there to advocate for it. Discover all the different aspects of branding to consider to make your viewer's experience a positive one.
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The Art & Value of Networking
Networking is like a sport in that you've got to prep to succeed on game day. Follow our advice to square away your presentation and approach to create genuine connections.
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Setting Yourself Up for Success
Ready to market? Let's talk about recognizing which company types, job titles, and specialties best match your interests to build your target market and form a campaign to reach them.
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Gain More Exposure, Get More Leads
Once your business development is sorted, there's a bevy of in-person and digital marketing options available - review them all and pick the approach that works best for you and your goals.
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Crafting a Killer Elevator Pitch
What is an elevator pitch? In this article, we'll walk you through the basics of creating a top-notch elevator pitch that sure to grab the attention of potential clients.
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Research, Reach-out, Repeat: The Value of a Strong Database
We sat down with Heather Elder of Heather Elder Represents, as she gleamed some much-needed insight on everything from market research to email best practices.
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6 Important Questions to Ask a Potential Consultant
Finding the right Creative Consultant can feel a lot like dating and should be taken just as seriously. After all, you are starting a new relationship. Here are six questions to ask a potential Consultant.
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From Editorial to Advertising
Whether it's your first time putting together an estimate or you've done it before, every pitch is different. We'll review all the details you need to provide a proper estimate for every client's needs.
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Building Your Business by Building Relationships
Relationship building and management is a crucial part of ensuring that your marketing efforts aren't in vain. Read our tips on keeping your creative relationships healthy and ongoing.
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What Am I Missing? Analyzing Your Marketing
Now is the perfect time to put forth your best marketing. Read our list of action items & questions to ask yourself to ensure your marketing is headed in the right direction.
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Why You Should Buy an Email List
We discuss why you should buy an email list and how it can help your marketing tremendously. Learn how to hone your email list and make it work for you.
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21 Questions to Accurately Estimate Your Next Job
How do you make your estimate stand out while communicating your unique approach to a project? The 21 questions inside will give you the answers you seek.
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Your Go-To Checklist for Starting a Photography Business
In this photography business checklist, we lay out the step-by-step instructions you’ll need to not only make you a successful photographer but business owner as well.
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How Great Photography Marketing Services Make You Succeed
As a photographer, using marketing services will help you succeed. Read through our guide and use these actionable tips to find more clients and help your business grow!
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Defining Your Target Market and List Building Effectively
We know how important it is for photographers to understand their market and how to get in front of the people who hire. Read on for tips on defining your market and list-building.
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Creating Content that Both Customers and Search Engines Love
Looking to drive more traffic to your website? In this article, we will cover how to create content that not only appeals to customers but is optimized for search engines.
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Common Small Business Marketing Pitfalls & How to Avoid Them
Small business marketers have no margin for error as they’re mostly short on resources and time. So, how can you avoid marketing mistakes with your small business?
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SEO for Photographers
In this guide, we'll cover how to optimize your website to help increase traffic, increase your rank in search engines, and bring your desired audience to your online doorstep.
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How to Create a Marketing Strategy for Photographers
Read through our guide where we discuss how to create a marketing strategy so you can spend less time finding new clients and instead have them find you.
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How to Create a Social Media Strategy for Photographers
Are you a visual artist looking to win more clients and grow? Click through our guide to find out how to create a social media strategy for photographers.
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How to Create a Mailing List
Building a robust mailing list of quality leads can be a difficult challenge. We’re here to help! Let’s break down the tools you’ll need to create an effective mailing list.
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10 Actionable Email Newsletter Best Practices
In this article, we’ve got ten actionable email newsletter best practices that will help get you on your way to becoming the next email marketing Picasso.
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What Is a Social Media Kit for Photographers?
A strong social media strategy is essential in marketing your business. Find out why photographers need a social media kit for their branding. Click through to read more!
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How Photographers Can Succeed at Social Media Content Creation
Looking to take control of your social media presence? Get masterful ideas for your social media content creation that all photographers can use. Learn more now!
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The Photographer’s Guide to Email Marketing
Email marketing is a powerful tool. Learn all about email marketing for photographers with our step-by-step, actionable guide. Read now!
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Essential Photography Equipment for Beginners
Get the right photography equipment to take perfect shots each time. In this article, we’ll help you feel more knowledgeable when choosing the essential photo equipment.
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How to Find a Photography Agent to Boost Your Career
The process of finding a photography agent can be challenging, but we've got you covered. In this article, we'll discuss how to find an agent that suits your needs as an artist.
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Why Using a Prospecting Service Can Be Helpful for Your Business
Learn how visual artists can succeed with great prospecting tips that make the most of the Agency Access Creative Directory.
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Breaking Down Job Titles at Creative Agencies
Having trouble understanding creative agency roles when sending out pitches? In this article, we’ll break down common roles, so you’ll know how to pitch to and work with them.
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The Benefits of Market Research (and Different Ways to Use Our Database)
Understanding the benefits of market research when you prospect as a visual artist is important. Read our guide to find out more!
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