Business Basics

Information for getting your business in order before starting your marketing prep.

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How Great Photography Marketing Services Make You Succeed

Our photography marketing services will help you succeed. Use these actionable tips to find more clients!

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Your Go-To Checklist for Starting a Photography Business

In this photography business checklist, we lay out the step-by-step instructions you’ll need to not only make you a successful photographer but business owner as well.

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Why You Should Still Buy an Email List

We discuss why you should buy an email list and how it can help your marketing tremendously. Learn how to hone your email list and make it work for you.

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Tips for Creating Content that Both Customers and Search Engines Love

These days almost everyone is using blogs to post content that captures the attention of their readers. However, the biggest challenge that content marketers and bloggers are facing is churning out content that not only appeals to customers but is optimized for search engines as well.

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The Brief: Growing Past Sole Proprietor Affects Creatives Differently

Before you started your business, did you think about forming a legal entity like a corporation or an LLC? If not, you’re not alone. After you land that first project, you probably won’t think about your business structure. In this article, attorney Leslie Burns explains why you should.

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Common Small Business Marketing Pitfalls & How to Avoid Them

Small business marketers have no margin for error as they’re mostly short on resources and time. So, how can you avoid marketing mistakes with your small business?

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Setting Up Your Business: The Basics

There's no business without covering the basics. We outlined the steps to take between coming up with the idea of starting up a business to hanging up your shingle and being open for service.

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The Importance of Branding

Your branding speaks for your business when you're not there to advocate for it. Discover all the different aspects of branding to consider to make your viewer's experience a positive one.

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The Art & Value of Networking

Networking is like a sport in that you've got to prep to succeed on game day. Follow our advice to square away your presentation and approach to create genuine connections.

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Showing up When It Counts: Estimating

Often, the best bid wins the job. See what there is to consider when a client contacts you about a job, and you need to send an estimate that's thought of everything to secure the gig.

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Research, Reach-out, Repeat: The Value of a Strong Database

We sat down with one of the best in the biz, Heather Elder of Heather Elder Represents, as she gleamed some much-needed insight on everything from market research to email best practices.

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6 Steps to Building a Personal Branding Strategy

Whether you’re a designer, a photographer, or a web developer, it’s important to differentiate yourself from your colleagues as much as possible. Personal branding is all about being unique so that potential clients can identify your work easily.

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Digital Marketing 101

In this article, we'll discuss the benefits of marketing yourself with digital ads, the elements you need to have in order to begin and how to get the most out of your efforts.

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From Editorial to Advertising

Whether it's your first time putting together an estimate, or you've done it a handful of times, every pitch is different. In this article, we'll review all the details you need to provide an appropriate and fair estimate for every client's needs.

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What Am I Missing? Analyzing Your Marketing

After a whirlwind of a year, now is the perfect time to analyze, strategize and put forth your best marketing to date. We've compiled a comprehensive list of action items and questions to ask yourself to ensure your marketing is headed in the right direction: forward!

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Growing Your Business in a Tough Economy

How do you keep your business safe, thriving, and financially sound during a tough time? Understanding that you are an artist and a business is step one.

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21 Questions to Accurately Estimate a Job

How do you make your estimate stand out while communicating your unique approach to a project? The 21 questions inside will give you the answers you seek.

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