Business Basics

Information for getting your business in order before starting your marketing prep.

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Setting Up Your Business: The Basics

There's no business without covering the basics. We outlined the steps to take between coming up with the idea of starting up a business to hanging up your shingle and being open for service.

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The Importance of Branding

Your branding speaks for your business when you're not there to advocate for it. Discover all the different aspects of branding to consider to make your viewer's experience a positive one.

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The Art & Value of Networking

Networking is like a sport in that you've got to prep to succeed on game day. Follow our advice to square away your presentation and approach to create genuine connections.

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Showing up When It Counts: Estimating

Often, the best bid wins the job. See what there is to consider when a client contacts you about a job, and you need to send an estimate that's thought of everything to secure the gig.

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Research, Reach-out, Repeat: The Value of a Strong Database

We sat down with one of the best in the biz, Heather Elder of Heather Elder Represents, as she gleamed some much-needed insight on everything from market research to email best practices.

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6 Steps to Building a Personal Branding Strategy

Whether you’re a designer, a photographer, or a web developer, it’s important to differentiate yourself from your colleagues as much as possible. Personal branding is all about being unique so that potential clients can identify your work easily.

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Digital Marketing 101

In this article, we'll discuss the benefits of marketing yourself with digital ads, the elements you need to have in order to begin and how to get the most out of your efforts.

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From Editorial to Advertising

Whether it's your first time putting together an estimate, or you've done it a handful of times, every pitch is different. In this article, we'll review all the details you need to provide an appropriate and fair estimate for every client's needs.

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