Marketing Prep
Information for getting your marketing in order before launching your campaign.
Marketing Matters: The Basics
All great marketing plans come with a bit of prep. Once you square away your channels, audience, and message - it's time to think about the structure and tone to keep your campaign humming.
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Social Media: Posting On Instagram
There's a method to the madness. Check out our advice to organize your content and ramp up your engagement rates and the reach and influence of your Instagram business account.
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Your Website is Your Greatest Asset
As your website is likely to be your #1 sale's tool, you want it to be optimized. Learn how to streamline your website's presence to make your viewer's experience as impactful as possible.
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Setting Yourself Up for Success
Ready to market? Let's talk about how to recognize which company types, job titles, and specialties best match your interests to build out your target market and structure a campaign to reach them.
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Gain More Exposure, Get More Leads
Once you have your business development sorted, there's a bevy of in-person and digital marketing options available - review them all and pick the approach that works best for you and your business goals.
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Crafting a Killer Elevator Pitch
What is an elevator pitch? In this article, we'll walk you through the basics of creating a top-notch elevator pitch that sure to grab the attention of potential clients.
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