The Agency Access Blog.
Marketing tips, tricks and advice for image makers
The 16 Best Photography Courses That Are Easy to Learn (Free & Paid)
Looking for photography courses to up your skills? See our roundup of the best online photography courses!
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Ask Me Anything: Research Director, Michael Cassella
Our beloved Research Director Mikey answers some of your most frequently asked questions about getting the most out of the Agency Access Creative Directory and building better and more effective mailing lists.
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The Top 10 Social Media Trends to Master in 2022
Make social media the focal point of your 2022 marketing by mastering our social media trends for 2022.
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How to Find a Photography Agent to Boost Your Career
The process of how to find a photography agent is challenging, but we've got you covered. Read our guide!
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Essential Photography Equipment for Beginners
Get the right photography equipment to take perfect shots each time. Our guide tells you everything!
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The Comprehensive Photographer’s Guide to Email Marketing
Learn all about email marketing for photographers with our step-by-step, actionable guide. Read now!
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How Photographers Can Succeed at Social Media Content Creation
Get masterful ideas for your social media content creation that all photographers can use. Learn more now!
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What Is a Social Media Kit for Photographers?
Find out why photographers need a social media kit for their branding. Click through to read more!
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Creative Inspiration for Photographers
Read our list of creative inspiration ideas that are sure to help photographers overcome their creative block!
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10 Actionable Email Newsletter Best Practices
We’ve got ten actionable email newsletter best practices that help get you on your way to becoming the next email marketing Picasso.
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How to Create a Mailing List
Email marketing is an essential part of building and nurturing a strong relationship with potential new or existing clients. Building a robust mailing list of quality leads can be a difficult challenge. We’re here to help! Let’s break down the tools you’ll need for how to create a mailing list.
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How to Create a Social Media Strategy for Photographers
Here's how to create a social media strategy if you're a photographer looking to win more clients and grow!
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How to Create a Marketing Strategy for Photographers
Need a marketing plan for your photography career? Here's our guide on how to create a marketing strategy!
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SEO for Photographers: Your Ultimate Guide
SEO, or search engine optimization, is one of the most valuable strategies when it comes to marketing your business. If done correctly, SEO can drive more traffic to your portfolio or website, increase your rank in search engines, and bring your desired audience to your online doorstep.
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Common Small Business Marketing Pitfalls & How to Avoid Them
Small business marketers have no margin for error as they’re mostly short on resources and time. So, how can you avoid marketing mistakes with your small business?
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Tips for Creating Content that Both Customers and Search Engines Love
These days almost everyone is using blogs to post content that captures the attention of their readers. However, the biggest challenge that content marketers and bloggers are facing is churning out content that not only appeals to customers but is optimized for search engines as well.
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Defining Your Target Market and List Building Effectively
As a serious player in the game for over a decade, we have come to realize how important it is for photographers to have a clear understanding of their market, what their needs are and how to get in front of the people who hire.
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How Great Photography Marketing Services Make You Succeed
Our photography marketing services will help you succeed. Use these actionable tips to find more clients!
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Unlocking Inspiration
Finding and cultivating inspiration can come easily while, other times, you can feel like you’re stuck in a rut. Director of Consulting Jennifer Kilberg let us in on some activities and practices that can help feed your creative mind and get you back to feeling inspired and eager to create.
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Your Go-To Checklist for Starting a Photography Business
In this photography business checklist, we lay out the step-by-step instructions you’ll need to not only make you a successful photographer but business owner as well.
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Growing Your Business in a Tough Economy
How do you keep your business safe, thriving, and financially sound during a tough time? Understanding that you are an artist and a business is step one.
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21 Questions to Accurately Estimate a Job
How do you make your estimate stand out while communicating your unique approach to a project? The 21 questions inside will give you the answers you seek.
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Why You Should Still Buy an Email List
We discuss why you should buy an email list and how it can help your marketing tremendously. Learn how to hone your email list and make it work for you.
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What Am I Missing? Analyzing Your Marketing
After a whirlwind of a year, now is the perfect time to analyze, strategize and put forth your best marketing to date. We've compiled a comprehensive list of action items and questions to ask yourself to ensure your marketing is headed in the right direction: forward!
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Building Your Business by Building Relationships
Relationship building and management is a crucial part of your ensuring that your marketing efforts aren't in vain. Read on for our 4 tips on keeping your creative relationships healthy and ongoing.
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From Editorial to Advertising
Whether it's your first time putting together an estimate, or you've done it a handful of times, every pitch is different. In this article, we'll review all the details you need to provide an appropriate and fair estimate for every client's needs.
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Digital Marketing 101
In this article, we'll discuss the benefits of marketing yourself with digital ads, the elements you need to have in order to begin and how to get the most out of your efforts.
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6 Important Questions to Ask a Potential Consultant
Finding the right Creative Consultant can feel a lot like dating and should be taken just as seriously. After all, you are starting a new relationship. Here are 6 important questions to start the conversation with a potential Creative Consultant.
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A Day in the Life of an Agency Access Research Associate
The bread and butter of Agency Access is our Database, right? So how do we keep it updated and working for you? Our in-house research department; dive deep into a typical day of a Research Associate at Agency Access.
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Getting Your House in Order: 5 Tips for Your Next Marketing Push
If you’re an artist marketing today, it’s so important to make sure your vision highlights your assets and attributes. With a bit more down time these days, now is the perfect time to dig deep int your body of work and assess your visual voice.
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Trends 2021
Every year, Creative Consultant Jennifer Kilberg shares with us the new year's Trends Reports that resonate with her personally; giving us a unique perspective on what to expect for the creative world in 2021.
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6 Steps to Building a Personal Branding Strategy
Whether you’re a designer, a photographer, or a web developer, it’s important to differentiate yourself from your colleagues as much as possible. Personal branding is all about being unique so that potential clients can identify your work easily.
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Research, Reach-out, Repeat: The Value of a Strong Database
We sat down with one of the best in the biz, Heather Elder of Heather Elder Represents, as she gleamed some much-needed insight on everything from market research to email best practices.
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Keeping Your Business Healthy During a Pandemic
Sometimes it’s good to zig when everyone else zags. Having been faced with some challenging times and many unknowns, we’re stepping in to provide you with actionable steps you can take to help you and your business stay proactive, positive, and productive.
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Crafting a Killer Elevator Pitch
What is an elevator pitch? In this article, we'll walk you through the basics of creating a top-notch elevator pitch that sure to grab the attention of potential clients.
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Why Artists are Important
In a world that seems to devalue the role of artists, it's easy to see why artists get discouraged about themselves and their craft. See why exploration and creativity are always going to be valued traits.
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Showing up When It Counts: Estimating
Often, the best bid wins the job. See what there is to consider when a client contacts you about a job, and you need to send an estimate that's thought of everything to secure the gig.
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Our Vision for the Future
Today, we’re thrilled to be launching our new platform, the foundation for our future. The result of two years of consultation with you, our members, and internal market research, we’re now providing an even stronger product.
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Gain More Exposure, Get More Leads
Once you have your business development sorted, there's a bevy of in-person and digital marketing options available - review them all and pick the approach that works best for you and your business goals.
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Discover the New Emailer
Email marketing remains one of the best marketing tools: it’s immediate, cost-effective and measurable. From its inception, Emailer set itself apart because it caters exclusively to the artist community.
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Setting Yourself Up for Success
Ready to market? Let's talk about how to recognize which company types, job titles, and specialties best match your interests to build out your target market and structure a campaign to reach them.
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The Art & Value of Networking
Networking is like a sport in that you've got to prep to succeed on game day. Follow our advice to square away your presentation and approach to create genuine connections.
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Creative Block
With creative blocks comes opportunity. For those who aren't satisfied by waiting for things to change, check out our advice to get proactive and come out on the other side of a creative block.
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Meet the New List Builder
Bigger, Stronger, Faster. As technology has changed, so have we. Giving you more tools and software to create the best marketing lists possible has been our mission. We’re introducing the brand-new List Builder!
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The Importance of Branding
Your branding speaks for your business when you're not there to advocate for it. Discover all the different aspects of branding to consider to make your viewer's experience a positive one.
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Your Website is Your Greatest Asset
As your website is likely to be your #1 sale's tool, you want it to be optimized. Learn how to streamline your website's presence to make your viewer's experience as impactful as possible.
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The Instagram Accounts You Need to Follow
When you're struggling to find inspiration or just need a break from the everyday, immerse yourself in this list of out of this world Instagrams accounts that will pique anyones creative interest.
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Welcome to the New Directory
New and improved ways to search contacts. We are thrilled to announce a major update, introducing new features and refinements to make searching easier than ever before. Read on to discover what’s in store.
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Setting Up Your Business: The Basics
There's no business without covering the basics. We outlined the steps to take between coming up with the idea of starting up a business to hanging up your shingle and being open for service.
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Social Media: Posting On Instagram
There's a method to the madness. Check out our advice to organize your content and ramp up your engagement rates and the reach and influence of your Instagram business account.
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The Brief: Growing Past Sole Proprietor Affects Creatives Differently
Before you started your business, did you think about forming a legal entity like a corporation or an LLC? If not, you’re not alone. After you land that first project, you probably won’t think about your business structure. In this article, attorney Leslie Burns explains why you should.
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Marketing Matters: The Basics
All great marketing plans come with a bit of prep. Once you square away your channels, audience, and message - it's time to think about the structure and tone to keep your campaign humming.
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