The Agency Access Blog.

Marketing tips, tricks and advice for image makers

Prospecting Tips

Deciphering Creative Job Titles: A Guide for Freelance Photographers

Unlock the secrets behind creative job titles! This article breaks down vital roles like Art Producers, Art Directors, and Creative Directors, empowering photographers to make strategic connections and boost their careers.

Product News

Ask Me Anything: Research Director Michael Cassella Pt 2

In part 2 of our AMA series, we'll cover making directory requests, what companies and contacts we prefer to omit from the Creative Directory, and tips for searching the directory.

Prospecting Tips

Why Using a Prospecting Service Can Be Helpful for Your Business

Learn how visual artists can succeed with great prospecting tips that make the most of the Agency Access Creative Directory.

Product News

Ask Me Anything: Research Director, Michael Cassella

Our Research Director Mikey answers some frequently asked questions about getting the most out of the Agency Access Creative Directory and building better, more effective mailing lists. ‌

Prospecting Tips

How to Find a Photography Agent to Boost Your Career

The process of finding a photography agent can be challenging, but we've got you covered. In this article, we'll discuss how to find an agent that suits your needs as an artist.

Prospecting Tips

Essential Photography Equipment for Beginners

Get the right photography equipment to take perfect shots each time. In this article, we’ll help you feel more knowledgeable when choosing the essential photo equipment.

Prospecting Tips

The Benefits of Market Research (and Different Ways to Use Our Database)

Understanding the benefits of market research when you prospect as a visual artist is important. Read our guide to find out more!

Prospecting Tips

Breaking Down Job Titles at Creative Agencies

Having trouble understanding creative agency roles when sending out pitches? In this article, we’ll break down common roles, so you’ll know how to pitch to and work with them.

Prospecting Tips

The Photographer’s Guide to Email Marketing

Email marketing is a powerful tool. Learn all about email marketing for photographers with our step-by-step, actionable guide. Read now!

Prospecting Tips

How Photographers Can Succeed at Social Media Content Creation

Looking to take control of your social media presence? Get masterful ideas for your social media content creation that all photographers can use. Learn more now!

Prospecting Tips

What Is a Social Media Kit for Photographers?

A strong social media strategy is essential in marketing your business. Find out why photographers need a social media kit for their branding. Click through to read more!

Prospecting Tips

10 Actionable Email Newsletter Best Practices

In this article, we’ve got ten actionable email newsletter best practices that will help get you on your way to becoming the next email marketing Picasso.

Prospecting Tips

How to Create a Mailing List

Building a robust mailing list of quality leads can be a difficult challenge. We’re here to help! Let’s break down the tools you’ll need to create an effective mailing list.

Prospecting Tips

How to Create a Social Media Strategy for Photographers

Are you a visual artist looking to win more clients and grow? Click through our guide to find out how to create a social media strategy for photographers.

Prospecting Tips

How to Create a Marketing Strategy for Photographers

Read through our guide where we discuss how to create a marketing strategy so you can spend less time finding new clients and instead have them find you.

Prospecting Tips

SEO for Photographers

In this guide, we'll cover how to optimize your website to help increase traffic, increase your rank in search engines, and bring your desired audience to your online doorstep.

Prospecting Tips

Common Small Business Marketing Pitfalls & How to Avoid Them

Small business marketers have no margin for error as they’re mostly short on resources and time. So, how can you avoid marketing mistakes with your small business?

Prospecting Tips

Creating Content that Both Customers and Search Engines Love

Looking to drive more traffic to your website? In this article, we will cover how to create content that not only appeals to customers but is optimized for search engines.

Prospecting Tips

Defining Your Target Market and List Building Effectively

We know how important it is for photographers to understand their market and how to get in front of the people who hire. Read on for tips on defining your market and list-building.

Prospecting Tips

How Great Photography Marketing Services Make You Succeed

As a photographer, using marketing services will help you succeed. Read through our guide and use these actionable tips to find more clients and help your business grow!

Prospecting Tips

Your Go-To Checklist for Starting a Photography Business

In this photography business checklist, we lay out the step-by-step instructions you’ll need to not only make you a successful photographer but business owner as well.

Prospecting Tips

21 Questions to Accurately Estimate Your Next Job

How do you make your estimate stand out while communicating your unique approach to a project? The 21 questions inside will give you the answers you seek.

Prospecting Tips

Why You Should Buy an Email List

We discuss why you should buy an email list and how it can help your marketing tremendously. Learn how to hone your email list and make it work for you.

Prospecting Tips

What Am I Missing? Analyzing Your Marketing

Now is the perfect time to put forth your best marketing. Read our list of action items & questions to ask yourself to ensure your marketing is headed in the right direction.

Prospecting Tips

Building Your Business by Building Relationships

Relationship building and management is a crucial part of ensuring that your marketing efforts aren't in vain. Read our tips on keeping your creative relationships healthy and ongoing.

Prospecting Tips

From Editorial to Advertising

Whether it's your first time putting together an estimate or you've done it before, every pitch is different. We'll review all the details you need to provide a proper estimate for every client's needs.

Prospecting Tips

6 Important Questions to Ask a Potential Consultant

Finding the right Creative Consultant can feel a lot like dating and should be taken just as seriously. After all, you are starting a new relationship. Here are six questions to ask a potential Consultant.

Prospecting Tips

Research, Reach-out, Repeat: The Value of a Strong Database

We sat down with Heather Elder of Heather Elder Represents, as she gleamed some much-needed insight on everything from market research to email best practices.

Prospecting Tips

Crafting a Killer Elevator Pitch

What is an elevator pitch? In this article, we'll walk you through the basics of creating a top-notch elevator pitch that sure to grab the attention of potential clients.

Prospecting Tips

Gain More Exposure, Get More Leads

Once your business development is sorted, there's a bevy of in-person and digital marketing options available - review them all and pick the approach that works best for you and your goals.

Prospecting Tips

Setting Yourself Up for Success

Ready to market? Let's talk about recognizing which company types, job titles, and specialties best match your interests to build your target market and form a campaign to reach them.

Prospecting Tips

The Art & Value of Networking

Networking is like a sport in that you've got to prep to succeed on game day. Follow our advice to square away your presentation and approach to create genuine connections.

Prospecting Tips

The Importance of Branding

Your branding speaks for your business when you're not there to advocate for it. Discover all the different aspects of branding to consider to make your viewer's experience a positive one.

Prospecting Tips

Your Website is Your Greatest Asset

As your website is likely to be your #1 sales tool, you want it to be optimized. Learn how to streamline your website's presence to make your viewer's experience as impactful as possible.

Prospecting Tips

Setting Up Your Business: The Basics

There's no business without covering the basics. We outlined the steps to take between coming up with the idea of starting up a business to hanging up your shingle and being open for service.

Prospecting Tips

Posting On Instagram

There's a method to the madness. Check out our advice to organize your content and ramp up your engagement rates and the reach and influence of your Instagram business account.

Prospecting Tips

The Brief: Growing Past Sole Proprietor Affects Creatives Differently

Before you started your business, did you think about forming a legal entity like a corporation or an LLC? If not, you’re not alone. In this article, attorney Leslie Burns explains why you should.

Prospecting Tips

Marketing Matters: The Basics

All great marketing plans come with a bit of prep. Once you square away your channels, audience, and message - it's time to think about the structure and tone to keep your campaign humming.

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