Michael Pohuski receives a Gold Addy for his work with Agency Access
Food photographer and three year veteran of the Campaign Manager Pro Program, Michael Pohuski, is not only a working photographer, but now a recognized artist, within the Advertising Federation.
Michael has been working with Consultant Jennifer Kilberg, Campaign Manager Maddy Carey, and Designer Jessica Baisley, also known as his “dream team”, for quite some time now.
His killer combination of a six part promotional campaign won him a gold Addy for Advertising Industry and Self-Promotion.
Jennifer Kilberg was the mastermind behind the edit of Michael’s images and the one who made the story come to life. “We put together all his promotion materials and I edited them. We decided to include a GIF in his emails and in his printed pieces we used a collection of imagery to create a visual story. We tweaked together, and made sure the pieces drove people to his site.”
The pieces were designed internally at Agency Access by Jessica Baisley. Michael was excited to be able to use his new Delta symbol on the mailers and the emails to direct people to his site.
However, the success didn’t stop there. Michael was awarded another gold add for Cinematography and his one minute video, “Food Fast” which he shot and directed. “Agency access is the genesis behind the printed promos, mailers, and traffic to my video all tying together” He gives Jennifer Kilberg the kudos for thinking to bring the video into the e-mailers and promo pieces.
Michael has also submitted his work to be considered at the Regional Addy Awards, but we are waiting on the results to be announced.