All About Instagram

You may think you have Instagram figured out, that is, until it comes down to leveraging it for business. Things can get a little tricky, so we’ve compiled this comprehensive guide to walk you through the steps to making your Instagram account work for you.

20 minute read

All About Instagram.

With over an eighth of the 7.7 billion people on our planet using Instagram, there's a good chance you are one of them. The question then becomes, are you using Instagram for business? Join Karen D'Silva, the creative mind behind this comprehensive pocket guide, as she deep-dives into the do's, don'ts, and everything in between when it comes to Instagram for business.

Our guide has everything you need to navigate the sometimes choppy waters of Instagram for your business. We've broken it down into five bite-sized chapters that cover everything from what to post on your business page and getting people to follow you to the very best of Instagram's business tools. Everything you need to build your brand and market yourself as a commercial photographer via Instagram is right here.

What you'll learn

  • Marketing yourself on Instagram
  • Action items to increase your follower count
  • What content you should be posting
  • The basics of an Instagram business account
  • Best practices using Instagram business tools

About the author

Karen D'Silva

Karen D'Silva is one of today's most influential creatives in the commercial photography community. She founded Karen D'Silva Creative Services, a trend, marketing and research company designed to help photographers understand the marketplace, find where their images fit, and profile and market to clients who share the same photographic vision. She is also currently a Creative Consultant at Agency Access.

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