The Follow Up

The art of following up is one most artists don't spend enough time perfecting. This seemingly small action is a significant component of your marketing strategy and can end up hurting you if not done correctly, or at all.

5 minute read

The Follow Up.

As a noun, "follow-up" is the act of following up to further an end or review new developments. As an adjective, "follow-up" means "intended to reinforce or evaluate previous actions." Either way, follow-up is often as necessary as the initial contact in gaining new clients.

We've said it before, but we'll repeat it - if you spend all your money and time to market yourself and don't follow up with potential clients, it has all been for nothing. Take control and follow up on your conversation to build real relationships.

So, the question is, how do you actually "follow-up?" Adequate follow-up is worth its weight in gold, but how do you know if what you're doing will be sufficient?

What you'll learn

  • What is effective follow-up
  • Some of our favorite follow-up techniques
  • Why a strong follow-up strategy is crucial

About the author

Karen D'Silva

Karen D'Silva is one of today's most influential creatives in the commercial photography community. She founded Karen D'Silva Creative Services, a trend, marketing and research company designed to help photographers understand the marketplace, find where their images fit, and profile and market to clients who share the same photographic vision. She is also currently a Creative Consultant at Agency Access.

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