Finding Your Clients

Your target market is an essential piece of your marketing strategy; without it, you're shooting in the dark. It's time you had a deeper understanding of the people who best resonate with your work and how to get their attention.

5 minute read

Finding Your Clients.

When it comes to marketing yourself as an artist, keeping your options open when deciding who to send your promotions to can end up hurting you more than you might think. As a serious player in the game for quite some time now, we have come to realize how important it is for an artist to have a clear understanding of their market, what that’s market’s needs are and how to get in front of the right people, the people who will hire you.

For commercial artists, it’s not only your job to share your craft with others but to be in the right place at the right time to execute superior creative work that begs for your vision and capabilities.

What you'll learn

  • Identifying the needs of your target clients
  • Gaining a better understanding of your target clients
  • How to recognize your marketplace segments

About the author

Karen D'Silva

Karen D'Silva is one of today's most influential creatives in the commercial photography community. She founded Karen D'Silva Creative Services, a trend, marketing and research company designed to help photographers understand the marketplace, find where their images fit, and profile and market to clients who share the same photographic vision. She is also currently a Creative Consultant at Agency Access.

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