The Photographer's Guide to Email Promotion

Contrary to what you may think, email is not dead; it's alive and thriving, especially in our current climate. So how do you utilize email marketing to its fullest potential? We're going to let you in on a few trade secrets.

15 minute read

The Photographer's Guide to Email Promotion.

Just over 20 years ago, email marketing changed the way our industry does self-promotion. Due to its low cost and instant connections, email became incredibly popular, leading to artists today sending thousands of promotions every month. Agency Access was at the forefront and one of the first to offer email promotion services created specifically for artists.

Together with Heather Elder Represents and Brite Productions, we’ve gone behind the curtain to discover precisely what today’s buyers think about email marketing. With a room full of the industry’s leading Art Producers, we discussed what they want to see, what they don’t, and how you can make the most out of your email marketing. All of this information and more is available to you right inside this guide.

What you'll learn

  • Effective follow-up with interested creatives
  • The art of tagging
  • What imagery and content to include in your email promotions
  • Best email design practices to get you noticed
  • How to craft the perfect subject line
  • To whom you should be sending your emails
  • How to create an email marketing strategy

About the author

Lindsay Partridge

Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.

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