Photographer's Guide to Email Promotion

Contrary to what you may think, email is not dead; it's alive and thriving, especially in our current climate. So how do you utilize email marketing to its fullest potential? We're going to let you in on a few trade secrets.

15 minute read

Photographer's Guide to Email Promotion.

Just over 20 years ago, email marketing changed the way our industry does self-promotion. Due to its low cost and instant connections, email became incredibly popular, leading to artists today sending thousands of promotions every month.

Together with Heather Elder Represents and Brite Productions, we’ve gone behind the curtain to discover precisely what today’s buyers think about email marketing. With a room full of the industry’s leading Art Producers, we discussed what they want to see, what they don’t, and how you can make the most out of your email marketing. All of this information and more is available to you right inside this guide.

What you'll learn

  • Effective follow-up with interested creatives
  • The art of tagging
  • What imagery and content to include in your email promotions
  • Best email design practices to get you noticed
  • How to craft the perfect subject line
  • To whom you should be sending your emails
  • How to create an email marketing strategy

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