Social Media Marketing: The Basics

Even the most seasoned pros need a little bit of help when it comes to leveraging social media for business. In this webinar, we'll walk you through what you need to know to get started on the right foot.

20 minutes

About The Webinar.

With so many social media apps and digital marketing platforms available to us, it can be brain-bending trying to figure out the best strategy to grow your business. Social media offers a world of opportunity to connect with potential clients and creatives that we’ve never seen before. To be successful, however, you must map out a strategy, use the right tools for your objective, execute your plan consistently, pay close attention to the metrics of success you’ve set for yourself, and make adjustments as you go.

We sat down with Agency Access Creative Consultant and social media guru, Karen D’Silva and Agency Access’ Marketing Coordinator and ad manager extraordinaire, Sienna Puleo, to discuss the components and steps needed to set up your social media marketing and digital ads for success.

What you'll learn

  • Ad Content
  • Digital Marketing
  • Facebook Ads

Contributors

Karen D'Silva

Karen D'Silva is one of today's most influential creatives in the commercial photography community. She founded Karen D'Silva Creative Services, a trend, marketing and research company designed to help photographers understand the marketplace, find where their images fit, and profile and market to clients who share the same photographic vision. She is also currently a Creative Consultant at Agency Access.

Lindsay Raimondo

Lindsay has been with Agency Access for seven years. After a transition from Campaign Manager where she managed multiple client campaigns, she found her home as Marketing Manager. She enjoys working in the creative world and bringing her Public Relations background to the forefront.

Sienna Puleo

Sienna Puleo is Marketing Coordinator at Agency Access and Content Producer for Found. She has a BFA in Photography from SUNY New Paltz, worked freelance as a photographer in NYC, and has been with Agency Access/Found for 5+ years.

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